Why copywriters use screen grabs to show off their web work

  You want your copy to last, to repay your investment. But all too often beautiful copy gets poured down the drain – tweaked and mangled beyond recognition so it no longer does its job. It’s a big problem on websites – how does it all go so wrong? I’ve been thinking a lot about […] read more…

What do copy and poetry have in common?

Hey, I won a writing award! And I’m no Bob Dylan so I’m here to say that I’m thrilled. This is me grinning cheerfully with the extremely splendid trophy: It’s a wonderful piece of letterpress, created by Professor Phil Cleaver of the Type Archive and it’s propped on my desk beside me (it would rip the […] read more…

Pause for applause – Thinking about your audience

‘Think about your audience.’ It’s a top tip for all writers. One of the best.   Recently, though, I was teaching a small group of people who wanted to improve their websites. ‘Think about your audience’ I said, and they nodded because they were lovely people, and I realised I wasn’t really being very helpful. […] read more…