Posted By: looseleafadmin on 12th June 2019 under Full Image
What could we achieve if we applied behavioural science to our health communications? Using the foot-in-the door technique, could we help someone to start a new exercise routine? How about walking round the kitchen while the kettle boils as a start? Maybe in two weeks they’ll be ready for their first run? What can we achieve with one leaflet? Let’s get experimenting, find out what works. read more…
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Posted By: looseleafadmin on 11th October 2018 under No Image
You want your copy to last, to repay your investment. But all too often beautiful copy gets poured down the drain – tweaked and mangled beyond recognition so it no longer does its job. It’s a big problem on websites – how does it all go so wrong? I’ve been thinking a lot about […] read more…
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Posted By: looseleafadmin on 26th October 2016 under No Image
Hey, I won a writing award! And I’m no Bob Dylan so I’m here to say that I’m thrilled. This is me grinning cheerfully with the extremely splendid trophy: It’s a wonderful piece of letterpress, created by Professor Phil Cleaver of the Type Archive and it’s propped on my desk beside me (it would rip the […] read more…
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Posted By: looseleafadmin on 11th April 2016 under No Image
You need to write a website, a report or better emails – or simply to connect and communicate better. So how do you pick the right training for you? read more…
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Posted By: looseleafadmin on 2nd March 2016 under No Image
Five quick tips for blogging fast read more…
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Posted By: looseleafadmin on 29th January 2016 under No Image
What does a copywriter actually do? Five ways a copywriter can help you spread your message. read more…
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Posted By: looseleafadmin on 22nd January 2016 under No Image
‘Think about your audience.’ It’s a top tip for all writers. One of the best. Recently, though, I was teaching a small group of people who wanted to improve their websites. ‘Think about your audience’ I said, and they nodded because they were lovely people, and I realised I wasn’t really being very helpful. […] read more…
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Posted By: looseleafadmin on 8th January 2016 under No Image
Why saying ‘going forward’ is a rubbish way to talk about the future. read more…
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Posted By: looseleafadmin on 6th September 2015 under No Image
Why do experts – businesses, organisations, geniuses – ask copywriters to write stuff for them? read more…
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Posted By: looseleafadmin on 29th June 2015 under No Image
How to say you’re brilliant without blushing. read more…
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Posted By: looseleafadmin on 22nd June 2015 under Full Image
Why good writers think about grammar – but it shouldn’t keep you awake at night. read more…
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