All posts by looseleafadmin

Trust me, I’m a writer?

What could we achieve if we applied behavioural science to our health communications? Using the foot-in-the door technique, could we help someone to start a new exercise routine? How about walking round the kitchen while the kettle boils as a start? Maybe in two weeks they’ll be ready for their first run? What can we achieve with one leaflet? Let’s get experimenting, find out what works. read more…

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What do copy and poetry have in common?

Hey, I won a writing award! And I’m no Bob Dylan so I’m here to say that I’m thrilled. This is me grinning cheerfully with the extremely splendid trophy: It’s a wonderful piece of letterpress, created by Professor Phil Cleaver of the Type Archive and it’s propped on my desk beside me (it would rip the […] read more…

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