Looseleaf clients come in all shapes and sizes

from global corporates to kitchen table charities.

  • Bounce Forward


    Bounce Forward had a website that they didn’t love because it was just too wordy and confusing. We started out by identifying exactly who they were and what they did, and from there I created content for their site that made it easy for them to sell their services. (They changed their name to Bounce Forward, too, after I used the phrase in their core copy.)

    “It has been a pleasure working with you. It’s great that we now have a set of words to use in different places, and the process itself was extremely helpful.” Lucy Bailey, Head of Bounce Forward

    click on the straw hat to see the website

  • North South Wines


    North South Wines is the new kid on the sometimes fusty wine block. They asked me to create copy for their Independent and Impulse wine catalogues that would shout their excitement about their wines and their non-traditional approach.

    NSW’s copy sounds just like they do: “We love all the wines in our portfolio so much that we drink them ourselves. In fact, that’s our fundamental rule. We choose only wines for you that we can’t resist taking home to share with our friends and family.”

    click on the kepi to visit North South Wines

  • Oundle Bespoke Apartments


    OBA wanted to relaunch its brand to showcase their beautiful properties and the high level of service they offer.

    “Thank you so much for helping us with all of the content for our new website and marketing materials. Without your support and patience I don’t think our new brand would have come alive in such a beautiful and engaging way.” Avarina Wilson Dyer Gough, OBA

    click on the top hat to see the website

  • World Cancer Research Fund UK

    Cancer research charity

    WCRF’s old fundraising brochure for trusts generated very little income. I created a new brochure with strong stories and warm language, and responses more than tripled in just six months.

    “The difference in the responses to our small trust mailing has been striking! Sarah produced precisely what I was looking for: a much brighter, snappier and more engaging trusts mailing, something that I’m confident to share with trusts. Before, our mailing was very dense, full of dry stats; now that balance has shifted to emotive and moving stories.”

    click on the top hat to see the website

  • Thare Machi Education


    TME spreads health information to some of the world’s poorest people. This single leaflet both promotes its work and attracts supporters.

    “We approached Sarah to help us sharpen the wording of our literature: she drafted pithy prose and a catchy slogan which, combined with great graphic design, has given us a much more attractive profile. In fact we’ve used Sarah’s wording in numerous subsequent funding bids and newsletters.”
    Stephen Clarke, Thare Machi Education

    click on the crown to see the TME leaflet

  • Sense


    Sense regularly commissions me to research and write about issues facing deafblind people.

    “I wholeheartedly recommend Sarah Butler as a researcher, writer and editor. She approaches her work with professionalism, sensitivity, flair and a keen eye for the needs of the client. Sarah is also very good at building a rapport with our service users, families and professionals and always delivers well-written, interesting copy on time and to budget.”
    Colin Anderson, Editor, Talking Sense

    click on the kepi to see one of my features

  • Helen Sanderson Associates


    Think About Your Life delivers online interactive tools to help people think about and cope with serious health challenges – I planned the website, found a team, created the copy, and managed the project.

    “You’ve been a joy to work with. Thank you for your attention to detail, skilful negotiation and tenacity.”
    Helen Sanderson

    click on the hat to see the website

  • The Guardian

    National Newspaper

    The Guardian’s Saturday magazine commissioned this feature about homesharing from me and photographer Mike Pinches

    “Excellent article which allows those participating to have their say.”
    “Lovely story! Always nice to hear about young people helping out rather than causing riots, etc.”
    Comments on The Guardian’s website.

    click on the crown to see the piece

Some Looseleaf clients

  • Age UK
  • Anderson Norton Design
  • Blind Veterans UK
  • Bounce Forward
  • Bore Place (Commonwork)
  • The Guardian
  • Healthwatch England
  • Helen Sanderson Associates
  • IDPE (Institute of development Professionals in Education)
  • Imperial College Business School
  • LoopUp
  • NFP Consulting
  • North South Wines
  • The National Autistic Society
  • NCVO
  • Oundle Bespoke Apartments
  • Sense
  • Simon Howland, Digital Marketing Consultant
  • Skein Brands
  • Sonnet Care Homes
  • Spencer du Bois
  • Solidarity Sports
  • St Mungo's Broadway
  • Tara Arts
  • Thare Mache Education
  • University of Kent
  • World Cancer Research Fund UK