Looseleaf clients come in all shapes and sizes

from global corporates to kitchen table charities.

  • Birthrights

    Rights charity championing respectful care in pregnancy and childbirth

    Birthrights factsheets are a vital tool for sharing advice on rights in pregnancy and childbirth. But they were couched in legal language and inaccessible so we worked together, ran consultations and I rewrote to create clear, accessible and direct information for everyone.

    “Thanks again for the brilliant work on these factsheets. We’ve had so much positive feedback already!”

    click on the straw hat to see the factsheets

  • Bird


    Bird’s website had evolved as the organisation grew and was a bit of a tangle. With designer Mark Bowley I created a coherent, clear place for them to welcome clients, explain their work and showcase their experience.

    “Wow, thank you Sarah, you’ve put so much effort into this – I really appreciate it and it looks great!” Hannah Massarella, founder of Bird

    click on the top hat to see the website

  • World Cancer Research Fund UK

    Cancer research charity

    WCRF’s old fundraising brochure for trusts generated very little income. I created a new brochure with strong stories and warm language, and responses more than tripled in just six months.

    “The difference in the responses to our small trust mailing has been striking! Sarah produced precisely what I was looking for: a much brighter, snappier and more engaging trusts mailing, something that I’m confident to share with trusts. Before, our mailing was very dense, full of dry stats; now that balance has shifted to emotive and moving stories.”

    click on the top hat to see the fundraising brochure

  • Thare Machi Education


    TME spreads health information to some of the world’s poorest people. This single leaflet both promotes its work and attracts supporters.

    “We approached Sarah to help us sharpen the wording of our literature: she drafted pithy prose and a catchy slogan which, combined with great graphic design, has given us a much more attractive profile. In fact we’ve used Sarah’s wording in numerous subsequent funding bids and newsletters.”
    Stephen Clarke, Thare Machi Education

    click on the crown to see the TME leaflet

  • Sense


    Sense regularly commissions me to research and write about issues facing deafblind people.

    “I wholeheartedly recommend Sarah Butler as a researcher, writer and editor. She approaches her work with professionalism, sensitivity, flair and a keen eye for the needs of the client. Sarah is also very good at building a rapport with our service users, families and professionals and always delivers well-written, interesting copy on time and to budget.”
    Colin Anderson, Editor, Talking Sense

    click on the kepi to see one of my features

  • Helen Sanderson Associates


    Think About Your Life delivers online interactive tools to help people think about and cope with serious health challenges – I planned the website, found a team, created the copy, and managed the project.

    “You’ve been a joy to work with. Thank you for your attention to detail, skilful negotiation and tenacity.”
    Helen Sanderson

    click on the hat to see the website


    UK's leading stillbirth and neonatal death charity

    SANDS asked me to write their training microsite informing and promoting their vital work with healthcare professionals in this sensitive field.

    “The content and tone is just right – thank you.”

    click on the crown to see the microsite

  • North South Wines


    North South Wines is the new kid on the sometimes fusty wine block. They asked me to create copy for their Independent and Impulse wine catalogues that would shout their excitement about their wines and their non-traditional approach.

    NSW’s copy sounds just like they do: “We love all the wines in our portfolio so much that we drink them ourselves. In fact, that’s our fundamental rule. We choose only wines for you that we can’t resist taking home to share with our friends and family.”

    click on the kepi to visit North South Wines

Some Looseleaf clients

  • Age UK
  • Anderson Norton Design
  • Blind Veterans UK
  • Bounce Forward
  • Bore Place (Commonwork)
  • The Guardian
  • Healthwatch England
  • Helen Sanderson Associates
  • IDPE (Institute of development Professionals in Education)
  • Imperial College Business School
  • LoopUp
  • NFP Consulting
  • North South Wines
  • The National Autistic Society
  • NCVO
  • Oundle Bespoke Apartments
  • Sense
  • Simon Howland, Digital Marketing Consultant
  • Skein Brands
  • Sonnet Care Homes
  • Spencer du Bois
  • Solidarity Sports
  • St Mungo's Broadway
  • Tara Arts
  • Thare Mache Education
  • University of Kent
  • World Cancer Research Fund UK