All posts with the 'Richard Shotton' tag

Trust me, I’m a writer?

What could we achieve if we applied behavioural science to our health communications? Using the foot-in-the door technique, could we help someone to start a new exercise routine? How about walking round the kitchen while the kettle boils as a start? Maybe in two weeks they’ll be ready for their first run? What can we achieve with one leaflet? Let’s get experimenting, find out what works. read more…

Read more...